{"id":1991,"date":"2025-07-02T12:03:04","date_gmt":"2025-07-02T12:03:04","guid":{"rendered":"https:\/\/maresarusso.it\/projects\/"},"modified":"2025-10-22T08:07:29","modified_gmt":"2025-10-22T08:07:29","slug":"projects","status":"publish","type":"page","link":"https:\/\/maresarusso.it\/en\/projects\/","title":{"rendered":"Projects"},"content":{"rendered":"

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\n\t\t\t\t\t\t\t\t\tMY<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tPROJECTS<\/span>\n\t\t\t\t\t\t\t\t<\/span><\/h5> <\/div><\/div>
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I turn challenges into golden opportunities, strengthening your marketing,
\ncommunication, and positioning.<\/p>\n

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Luxury Branding: Communication and Marketing for Brands of Excellence<\/h3><\/div>
I started my career in communications working with iconic luxury brands, including Loro Piana, Bric’s, De Beers, and Giorgio Visconti. I developed skills in international media relations, strategic positioning, and fashion and lifestyle event planning. As a senior account manager in Milan and Europe, I worked with clients such as D&G Time, D&G Jewels, Seiko, and De Rigo Vision. I oversaw roadshows and media strategies in major European markets.<\/div> <\/div> <\/div> <\/div>\t\t<\/div><\/div>
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Brand Positioning Strategies for European Fashion.<\/h3><\/div>
In 2011, I joined Amazon BuyVIP as the PR and Trade Marketing Manager for Italy. In this role, I was responsible for communications, media relations, and events for leading fashion industry brands. In 2017, I became the EU Digital Marketing Manager for Amazon’s Private Brands Fashion. There, I launched nine fashion brands from scratch and coordinated over 60 cross-country projects. I optimized the main placements on the Amazon EU5 sites,generating an 80% increase in impressions and a 30% increase in clicks in less than a year.<\/div> <\/div> <\/div> <\/div>\t\t<\/div><\/div>
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Digital Strategy and Innovation for SMEs and Startups<\/h3><\/div>
Since 2019, I have worked as a strategic consultant and fractional manager, supporting companies \u2014 including startups and SMEs \u2014 in the beauty, fashion, technology, business-to-business (B2B), and manufacturing sectors. My areas of expertise include rebranding, eCommerce, digital advertising, business development, and internal training. I bring method and vision to even the most complex and fragmented contexts. Some of the companies I have worked with are: MYBEAUTYBOX (RCS Mediagroup), Visionarea.net, ProfumeriaWeb, Globe Group, EAO, and Angst Pfister.<\/div> <\/div> <\/div> <\/div>\t\t<\/div><\/div>[\/vc_column_inner][\/vc_row_inner]
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[vc_row equal_height=”yes” content_placement=”middle” css_animation=”none” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^15|url^https:\/\/preview.treethemes.com\/pine\/maindemo\/wp-content\/uploads\/sites\/2\/2025\/01\/home-pine.jpg|caption^null|alt^null|title^home-pine|description^null” bg_image_repeat=”no-repeat” bg_override=”ex-full” enable_overlay=”enable_overlay_value” overlay_color=”rgba(17,17,17,0.86)” el_class=”wide-ipad”][vc_column css_animation=”fadeInUp”][vc_row_inner splitting_chars=”yes”][vc_column_inner][vc_custom_heading text=”SOLUTIONS THAT GROW YOUR BRAND BY GIVING VOICE TO ITS VALUES” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css_animation=”charsAnimInLong-1″ css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css=””] I turn challenges into golden opportunities, strengthening your marketing, communication, and positioning. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_type=”bg_color” bg_override=”ex-full” ult_hide_row=”ult_hide_row_value” ult_hide_row_tablet_small=”xs_tablet” el_class=”services-push-up” bg_color_value=”rgba(255,255,255,0.01)”][vc_column css_animation=”none”][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"one-page-template.php","meta":{"footnotes":""},"class_list":["post-1991","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maresarusso.it\/en\/wp-json\/wp\/v2\/pages\/1991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maresarusso.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maresarusso.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maresarusso.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maresarusso.it\/en\/wp-json\/wp\/v2\/comments?post=1991"}],"version-history":[{"count":16,"href":"https:\/\/maresarusso.it\/en\/wp-json\/wp\/v2\/pages\/1991\/revisions"}],"predecessor-version":[{"id":2116,"href":"https:\/\/maresarusso.it\/en\/wp-json\/wp\/v2\/pages\/1991\/revisions\/2116"}],"wp:attachment":[{"href":"https:\/\/maresarusso.it\/en\/wp-json\/wp\/v2\/media?parent=1991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}