I turn ideas into
winning strategies. Are you ready to bring your vision to life? Driving Change
Together For over 20 years, I have been helping companies innovate, grow, and reach new markets with a collaborative, results-oriented approach.
null

INNOVATOR

I embrace new ideas and cutting-edge technologies to create solutions that make their mark.

null

CREATIVE

I turn imagination into reality, resulting in unique and inspiring solutions.

null

VISIONARY

Excellence in every detail. I am committed to providing solutions
that reflect the highest standards.

WHO I AM

I TURN IDEAS INTO STRATEGIES

My name is Maresa Russo, and I am a marketing and communications consultant with
over 20 years of experience working with more than 50 brands in the fashion, lifestyle, and beauty sectors, in both B2C and B2B settings. I began my career at an agency and then strengthened my skills at Amazon, where I held key marketing roles in Europe. Currently, Iassist entrepreneurs and businesses in developing growth strategies, brand positioning, and digital innovation.

VALUES THAT DRIVE GROWTH

Sustainable Innovation

I accompany companies on their path to sustainable transformation, adopting innovative solutions that generate long-term value.

Expertise

With over 20 years of experience in the fashion, lifestyle, and beauty sectors in both B2C and B2B, my expertise forms the foundation of every project. I have gained this know-how in key roles at agencies and leading companies, such as Amazon.

Boosting the Value of Companies

My goal is to create real and lasting value for businesses. I work closely with companies on a personalized basis to support their growth processes and facilitate access to new opportunities and capital.

WHAT I DO

Experience and innovation to support your business.

I understand your vision, I study your market, I am committed to your results.

Strategic Marketing and Communication Consulting

– Brand Positioning and Relaunch
– Omnichannel strategy and eCommerce development
– Campaign planning and management (Google Ads, Meta, Bing)
– Influencer marketing and editorial projects
– Digital PR and social media strategies

Project Management & Business Development

– Coordination of internal and external teams (cross-functional)
– Market analysis and new channel development
– Setup and optimization of digital and business processes

Training and Advisory

– Mentoring for marketing teams
– Workshops and customized courses for companies

Get a free online marketing consultation

Contact me to receive a free marketing consultation for your business

REQUEST A CONSULTATION

Why choose me

I combine creativity, analysis, and vision to develop tailor-made strategies that generate tangible results while staying true to the brand's essence. I approach my work with passion, precision, and respect because I believe success stems from striking the perfect balance between emotion, strategy, and authenticity.

0
+
Accomplished Projects
0
+
Satisfied Customers
0
k
Coffee Cups

STRATEGIC VISION WITH ENTREPRENEURIAL APPROACH

I am not just a consultant, but a partner who supports companies with an approach geared toward business growth and sustainability over time.

SOLID, MULTI-SECTOR EXPERIENCE

I have collaborated with over 50 companies in the fashion and beauty sectors, ranging from multinational corporations to startups, in retail and e-commerce channels, and in both B2C and B2B contexts. This experience enables me to adapt quickly to different contexts and objectives while offering targeted solutions.

METHOD AND ABILITY TO STRUCTURE PROCESSES

I am known for my ability to establish order and vision where they are lacking. I activate structured processes and accompany teams in their evolution.

BUILDER MINDSET

I love building things from scratch, whether it’s launching a startup, positioning a new product line, developing a team, or creating an effective marketing ecosystem.

AUTHENTIC COMMUNICATION AND TRUST-BASED RELATIONSHIPS

Working with me means establishing a foundation of trust through active listening and shared clear objectives. I believe solid relationships are key to achieving lasting results.

INNOVATION AND CONTINUOUS UPDATING

I am constantly investing in my training. AI, data analysis, sustainability, and new forms of storytelling enhance all of my projects.

MY PROJECTS

SOLUTIONS THAT GROW YOUR BRAND BY GIVING VOICE TO ITS VALUES

I turn challenges into golden opportunities, strengthening your marketing,
communication, and positioning.

Luxury Branding: Communication and Marketing for Brands of Excellence

I started my career in communications working with iconic luxury brands, including Loro Piana, Bric’s, De Beers, and Giorgio Visconti. I developed skills in international media relations, strategic positioning, and fashion and lifestyle event planning. As a senior account manager in Milan and Europe, I worked with clients such as D&G Time, D&G Jewels, Seiko, and De Rigo Vision. I oversaw roadshows and media strategies in major European markets.

Brand Positioning Strategies for European Fashion.

In 2011, I joined Amazon BuyVIP as the PR and Trade Marketing Manager for Italy. In this role, I was responsible for communications, media relations, and events for leading fashion industry brands. In 2017, I became the EU Digital Marketing Manager for Amazon’s Private Brands Fashion. There, I launched nine fashion brands from scratch and coordinated over 60 cross-country projects. I optimized the main placements on the Amazon EU5 sites,generating an 80% increase in impressions and a 30% increase in clicks in less than a year.

Digital Strategy and Innovation for SMEs and Startups

Since 2019, I have worked as a strategic consultant and fractional manager, supporting companies — including startups and SMEs — in the beauty, fashion, technology, business-to-business (B2B), and manufacturing sectors. My areas of expertise include rebranding, eCommerce, digital advertising, business development, and internal training. I bring method and vision to even the most complex and fragmented contexts. Some of the companies I have worked with are: MYBEAUTYBOX (RCS Mediagroup), Visionarea.net, ProfumeriaWeb, Globe Group, EAO, and Angst Pfister.
DO YOU HAVE ANY QUESTIONS OR CURIOSITY? I AM HERE FOR YOU

Tell me about yourself, I'm here to listen!

Phone Number

+393283259989

Address

Corso Genova, 21

Milan (MI)

Italy

Email

info@maresarusso.it

Phone Number

+393283259989

Address

Corso Genova, 21

Milan (MI)

Italy

Email

info@maresarusso.it

    Contact Person *

    Email *

    Company

    Requested Service

    Phone Number

    Message


    I declare that I have read and understood the Privacy Policy and I consent to the processing of my personal data in accordance with EU Regulation 2016/679 (GDPR).

    Artificial intelligence for SMEs: how to protect data.

    Artificial intelligence and SMEs: protecting data is the first step toward innovation In recent years, artificial intelligence has become a growth accelerator for manysmall and medium-sized companies. Thanks to increasingly accessible solutions, it is now possible to improve processes, reduce costs and make faster, more informed decisions. But whenever I work with a company on

    read more
    BACK TO TOP