Projects

I started my career in communications working with iconic luxury brands, including Loro Piana, Bric's, De Beers, and Giorgio Visconti. I developed skills in international media relations, strategic positioning, and fashion and lifestyle event planning. As a senior account manager in Milan and Europe, I worked with clients such as D&G Time, D&G Jewels, Seiko, and De Rigo Vision. I oversaw roadshows and media strategies in major European markets.

In 2011, I joined Amazon BuyVIP as the PR and Trade Marketing Manager for Italy. In this role, I was responsible for communications, media relations, and events for leading fashion industry brands. In 2017, I became the EU Digital Marketing Manager for Amazon's Private Brands Fashion. There, I launched nine fashion brands from scratch and coordinated over 60 cross-country projects. I optimized the main placements on the Amazon EU5 sites,generating an 80% increase in impressions and a 30% increase in clicks in less than a year.

Since 2019, I have worked as a strategic consultant and fractional manager, supporting companies — including startups and SMEs — in the beauty, fashion, technology, business-to-business (B2B), and manufacturing sectors. My areas of expertise include rebranding, eCommerce, digital advertising, business development, and internal training. I bring method and vision to even the most complex and fragmented contexts. Some of the companies I have worked with are: MYBEAUTYBOX (RCS Mediagroup), Visionarea.net, ProfumeriaWeb, Globe Group, EAO, and Angst Pfister.